Conference 3.0

As a senior executive, Jon Berghoff led the sales team that grew sales from $40M to $185M, in four short years. While aiming to lead change, navigate challenges, all while elevating culture and driving results, Jon and his team saw meetings as the pathway to do it all. Designing questions, choreographing conversations, and unlocking human potential through meaningfully facilitated gatherings, became a superpower – what is now known as the xchange Approach.

“I witnessed Jon’s leadership firsthand. The results speak for themselves.  What he has now created with xchange, is the future of purposefully unlocking collective hearts and minds.” Jodi Berg Former CEO, Vitamix

Over 2,500 members of the Miracle Morning Community, from over 30 countries, came together from 2014 through 2019 at the annual gatherings. What began as two friends having a good time, became a multi-million dollar social enterprise that also raised over $1M to support the Front Row Foundation, a wish organization focused on creating memorable moments for people who are braving life threatening health challenges.

I witnessed Jon’s leadership firsthand. The results speak for themselves.  What he has now created with xchange, is the future of purposefully unlocking collective hearts and minds. Hal Elrod Founder, Miracle Morning

When Jon Vroman founded Front Row Dads, the xchange approach was the operating system for designing and facilitating retreats. In the early years, xchange was leveraged to invite the first members into a process of co-creating what eventually became the core values, pillars and ethos of engagement that formed the group’s identity. 8 Years later, each online summit, as well as the in-person events are powered by xchange. Today, Front Row Dads represents a thriving community of 350 members.

"In 2015, I called my good buddy Jon Berghoff, to help me launch Front Row Dads. For the first few years, he generously facilitated our first retreats and events for our community. Today, our entire business still utilizes the xchange Approach as our operating system when we host events – in person, and online. We wouldn’t be here without xchange. There’s nobody in the world who I would trust more, with building community through powerful gatherings.” Jon Vroman Founder, Front Row Dads

From 2015 through 2020, Jon Berghoff facilitated the annual winter retreats for GoBundance, a group of high net worth entrepreneurial men and women who focus on holistic success – at work, at home, and in their communities. In 2017, at the annual retreat in Whistler, Canada, Jon led the entire GoBunance tribe through a large group strategic visioning summit, where many of the current community innovations were born, through a communal co-creation process. Jon also co-founded the GoBundance Women’s group, leading their events for the first two years, while guiding the founding members to co-create a vision for the future of their organization.

“Jon Berghoff is excellent at everything he does. Our guys LOVE the way Jon leads them. Nobody can facilitate a group of high net worth entrepreneurs at this level.” David Osborn Cofounder, GoBundance

In 2019, the HeartMath® Institute engaged xchange to support the design and facilitation of the Global Coherence Summit in Tulum, Mexico. Working side by side with Dr. Rollin McCraty, Jon and the xchange team helped HeartMath to infuse active learning, co-creative experiences, and ultimately convert their conference into a model that elevated meaningful connection and community building – with the HeartMath® research at the center of it all. Dr. McCraty and his team have collaborated closely to integrate xchange in their training offerings, which now reach tens of thousands of HeartMath® practitioners, trainers and certified facilitators.

“The xchange facilitation method is deeply aligned with the work of HeartMath®. This approach to design and facilitation unlocks social and global coherence. There’s no doubt that this methodology is enabling heart to heart synchronization, even non-locally, when used online.” Dr. Rollin McCraty Director of Research, HeartMath® Institute

In April 2020, when global learning communities were searching for answers in the midst of the pandemic, xchange was the guiding solution for many. Women Presidents Organization engaged xchange for two years, to help their Chapter Chairs discover new ways to effectively shift the organization online. When WPO returned to Nashville, TN, for their in-person gathering in 2021, Jon was a featured keynote, and facilitated an opening conversation for the conference, reconnecting WPO members to their innate ability to navigate change, embody resilience, and navigate a new world of leading through unprecedented, continuous change.

“When the pandemic shook our world, a time when our Women Presidents Organization Chapter Chair network needed a solution, xchange was critical in helping us survive, and eventually thrive.” Camille Burns CEO, Women Presidents Organization

In 2022, the Arthur Page society engaged xchange to lead the annual conference, where heads of communication for the largest companies in the world would gather to navigate through their most complex challenges. The team at xchange delivered on the first ever Integrated Hybrid event, creating a seamless experience, across two audiences (onsite and online), that surpassed the highest hopes of the Arthur Page Society. Today, Arthur Page Society is utilizing xchange as an operating system to amplify learning, meaningful connection, and a sense of community, across their global membership gatherings.

“xchange did the impossible. They unlocked an entirely new way of learning amongst C level communication executives for the largest companies in the world. They did it masterfully. Their approach still resonates through our global membership gatherings today.” Roger Bolton Chair, Arthur W. Page Society

In June of 2022 many organizations were learning how to adapt and operate in a new pandemic environment, meeting and collaborating with online, hybrid and in-person meeting models. When the Global Communications team at Google had a need to convene for a strategic offsite meeting entitled “How to Lead Through Change”, they reached out to xchange to design and facilitate a hybrid meeting, where some team members met in-person at a Google facility and others joined from their remote working locations around the globe. xchange designed and led an experience that enabled deep connection, learning and psychological safety across the team members, in a hybrid environment. Because it worked so well, xchange was later called upon to lead an online “kickoff event” designed to accelerate connection and build momentum for another global team that would meet in-person for Leadership Development training.

“This was the most engaging “hybrid” session I have seen since the start of the pandemic.” Flavia Sekles Sr Director, Communications & Public Affairs, Google

In 2016, Jon Berghoff met Joseph Jaworski, author of Synchronicity and Source, at a Cleveland, OH, Conscious Capitalism chapter gathering. Joseph’s mentorship was not only central to the development of the xchange Approach, but planted a seed that would blossom into an extraordinary partnership. In 2022, Conscious Capitalism chose to intentionally evolve their annual CEO Summit, shifting to an actively facilitated experience, honoring the wisdom in the room and the opportunity to unlock a deeper sense of community. 2024 Marks the 3rd consecutive year that xchange will be designing and facilitating this annual CEO gathering.

“xchange is our official design and facilitation partner, not just because they know how to masterfully facilitate a discerning room of CEO’s, but because their approach is an embodiment of a conscious way to convene.” Karen Sammon CEO, Conscious Capitalism Inc

Known for his ability to synthesize cutting edge research into practical approaches that drive personal transformation, Dr. Benjamin Hardy needed the right partner to lead his Platinum learning community, when they came together in Park City, Utah, for their one and only in-person gathering, in July 2023. Ben partnered with xchange, as he considered their approach the ideal process to unlock potential through group learning experiences. Participants raved about the combination of small group exercises, reflective processes, and creative strategies for accelerated community building.

“There is nobody in the world, and no process in the world, that understands how to design and facilitate powerful learning experiences, like Jon Berghoff and the team at xchange.” Dr. Benjamin Hardy Author, Psychologist

ForTec, a leader in mobile surgical technology, was navigating transitions in their leadership team in the midst of fast-paced growth, and engaged xchange for design and facilitation of several strategic convenings to align on priorities, brainstorm solutions, and develop action plans. As a strategic partner, xchange provides ongoing training to support the team’s growth and evolution as conscious leaders, equipping them with the tools to operate in a complex, rapidly changing, sometimes stressful environment.

A leader in teaching people how to build membership based businesses, Stu McLaren and his team at TruNorth partnered with xchange to shift their events from passive to active, and to do it in a way that elevated human connection and community. Stu is an ambassador for xchange, pointing to the real results that his organization, as well as hundreds of his customers, are now experiencing – reduced turnover, increased engagement, and healthier community based businesses.

“xchange is the scalable skillset that everybody needs, if they want to elevate the way we learn, connect, and create community. They are awesome!” Stu McLaren Creator of The Membership Experience | Searchie Co-Founder | Searchie Co-Founder

Utilizing the Appreciative Inquiry large group summit methodology, xchange has led Clarke in a series of company summits, engaging hundreds of employees in a strength based approach to positive change. Every several years, xchange has led the entire Clarke organization, along with key external stakeholders, through a strategic visioning process that invites voices across the whole system to co-create solutions to their biggest challenges, and create entirely new possibilities for their future.

“xchange has been our go to partner, since 2016, to design and facilitate whole system, Appreciative Inquiry summits. They are the best in the world at what they do.” Lyell Clarke Chairman and Former CEO,, Clarke

When Hewlett Packard Enterprise recently brought together their top 500 global leaders, they were looking for a way to shift the forum into an interactive, collaborative experience. Jon Berghoff and the team at xchange facilitated a series of forum conversations that connected the entire organization to their deeper purpose, crowd-sources strategies around successful execution, and inspired commitments towards aligned action and embodiment of their highest leadership qualities.

As Facebook was preparing to host a collaborative design sprint, between their top programmers, and many of the top behavioral scientists from around the world, they reached out to xchange. The task of the summit required bringing together internal and external stakeholders, to co-create solutions that would affect the future of the platform. In less than 48 hours, using the Appreciative Inquiry large group methodology, the collaboration produced outcomes that exceeded the hopes of Facebook, as well as the participants. Changes on the platform materialized immediately following the engagement.

“Never before have I witnessed such effective collaboration, when the stakes were as high, and the opportunity for dysfunction was so present. I would trust xchange when facilitating collective magic is necessary.” Dr. Dan Reidenberg Global expert on mental health and suicide prevention

BMW autonomous driving division was looking for a system that would support their growing efforts to tap into their collaborative capacity, in a constantly changing, highly complex landscape. xchange spent 11 days training the top Scrum Masters on utilizing question design, conversational choreography, and new ways to lead internal meetings. Participants reported on an immediate improvement in their ability to co-create solutions and possibilities, in the rapidly evolving ecosystem of autonomous driving.

“This was phenomenal. Exactly what we needed to take our cooperative capacity to the next level.” Konstantin Ribel BMW Scrum Master

In August 2022, Stanford Center for Clinical Research reached out to xchange for help designing and leading an online team building & skill development workshop. xchange worked closely with the Education & Training team to design an online session that shared practical tools and strategies for participants to immediately apply to their life and work, enabling conscious, human leadership, while also meaningfully connecting team members with each other.

In 2018, TEDx Traverse City decided to take everything that had historically made its event great and boldly take it to a new level with the help of xchange. The experience was transformed with live music and an infusion of experiential learning moments, intentionally spaced throughout the day, allowing participants to connect more deeply and meaningfully with the inspiration and information delivered through the power of TEDx Traverse City talks, as well as with each other.

In early 2020, Second Nature, a leader in the property management space, sprang into action assuming the role of an industry convenor. Second Nature partnered with xchange to experiment with different ways to host online convenings that enabled connection, learning, and belonging for their customers and industry, when it was needed most. Recently, xchange supported Second Nature’s initiative to launch a mastermind-style learning community of high performers, helping to shape the future of property management.

In 2019, the Board of Directors for Austin Habitat for Humanity reached out to xchange for input on how they might include more voices of their community in a strategic planning process. xchange worked closely with the leadership to expand their perception of a traditional Board Meeting to include staff, community leaders, volunteers and other stakeholders critical to their overall success. xchange designed and led a powerful, one day, in-person strategic planning event to brainstorm, innovate, and action plan for the future of the organization.

“In less than 8 hours, we pulled together over 60 members of our board, staff, community leaders… to strengthen our shared identity, see the future, and design innovative solutions. The rate of strategic renewal and bonding was unlike anything we’ve experienced.” Phyllis Snodgrass Former CEO, Habitat for Humanity, Austin