This week’s Facilitation Insight reveals a fascinating business development lesson, we shared at a recent Advanced Training.

Whenever you’re doing your “best work”, think about who else in your pipeline (prospects, clients, colleagues, etc.) would benefit from being in the room to see it and experience it first hand.

We often say: “It’s easier to taste the orange, than to try and describe how an orange tastes” and the same tends to hold true for facilitation work – it’s usually and more valuable for prospects to “see” the work in real time, than to try and explain to them what it is that we do.

This Facilitation Insight video (5-min.) shares a brilliant strategy for inviting prospects to witness your “best work.”