Building credibility with participant groups is important, no matter what type of group you’re leading.

At a recent Design Studio, we discussed how to strategically leverage participants’ past experience to help others experiencing the approach for the first time, feel more excited and enrolled in attending an event.

This strategy leverages past participant experiences in advance of working with a new group to increase credibility and effectiveness.

Watch this short video where Sam, Tina and Steve discuss how bringing in the voices of participants who have seen your work deliver results can be a powerful enrollment tool.