Asmâa I. Methqal is a master communicator, esteemed educator, and an advocate of Appreciative Leadership. She is passionate about building on strengths to inspire businesses and organizations to move towards positive change, innovation, and sustainable growth. Her professional background is a dynamic blend of marketing, branding, design thinking, movement therapy, and strength-based methodologies, infused with the principles of Appreciative Inquiry.

Asmâa has worked with organizations that include Organifi, UNIT4 Business Solutions, BIOQuebec, Quester Tangent, Royal Roads University, University of Victoria Innovation Centre, British Columbia Economic Development Association, Futurpreneur Canada, and BC Ferries.

Asmâa is known for her authenticity, passion, and engaging experiential learning style. With more than 20 years of executive-level, bilingual experience, Asmâa enjoys designing business symphonies and sparking conversations that matter to enable teams and groups to accelerate the tempo and amplify their positive impact on the world stage.